Sumera Arshad : Self Branding
The project started with the creation of a monogram, composed of my initials that I created to use as my logo. The refinement process of the logo took a long time, however introducing a grid brought more balance to it and made the two letters tie harmoniously together. Though I am not one to shy away from using colour, I chose to stick to bold shades of grey as a colour scheme for the identity. I felt the decorative logo spoke for itself and did not need colour to make it pop. This was also the best option when considering an identity to use as a clean base to display my work in the future. The accent colour was a tool I used mainly to emphasise elements in typography layout. Naturally, this process made me carry the accent colour throughout the entire identity.